Digital Marketing Strategy
A digital strategy is the foundation of your marketing plan. A digital strategy should include a combination of core elements that form an integral part of your business’s overall online presence. For example, a website, email marketing, social media, pay-per-click advertising, and blogging are all forms of digital strategies. The possibilities for a business’s digital marketing strategies are endless. We can help you develop customized strategies tailored to your business’s needs.
Let’s dominate the digital space together.
What is Digital Marketing?
A world without the internet in the 21st century is unimaginable. According to Statista, there were 4.66 billion users actively using the internet worldwide, and 92.6% of these users are using mobile devices to access their information online. To put it straight, people spend A LOT of their time online, which directly affects your products and services.
Technology’s role in your potential buyer’s decision-making process has become rapidly important. You get different types of buying behavior:
- some buyers use technology to do their research on a product and end up buying the product in your stores,
- others compare your products to other products online and end up buying it directly from your site,
- and then you get buyers going into your store and end up purchasing the product online.
Either way, your presence online plays an integral role in the buyers’ decision-making process.
Digital Marketing VS Traditional Marketing
Digital Marketing is more cost-effective than Traditional Marketing, and you get more bang for your buck!
A Digital Marketing Strategy helps small and medium businesses to compete with their competition by attracting their share of online traffic, which Traditional Marketing does not allow with a smaller budget. According to a detailed infographic from Digital Marketing Philippines, 28% of business owners will allocate more budget towards Digital Marketing tools and techniques than traditional marketing. According to Google companies using Digital Marketing Strategies have 2.8 times better revenue growth expectancy.
8 Types of Digital Marketing Services to strategize your Digital Marketing Strategy
Many different types of services play an integral part in standing out from your competition and creating a solid brand presence.
Don’t get overwhelmed; once you understand each of these services’ roles in your digital strategy, everything will become a tad less intimidating.
- SEO (Search Engine Optimization)
- Inbound Marketing
- PPC Advertising
- Web Design
- Lead Generation
- Social Media Marketing
- Customer Relationship Management
- AB Testing
The Internet Is Like a MAZE
It Shifts As You Move Through It….
